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Digital Marketing Strategist for Fashion and E-commerce Brands
1 month ago
As a Digital Marketing Strategist for fashion and e-commerce brands, you will play a pivotal role in driving business growth through effective campaign execution.
About Us
Pixel Shark is a marketing agency specializing in D2C and fashion/e-commerce clients. We pride ourselves on delivering high-quality results that exceed our client's expectations.
The Role
We are seeking an experienced Digital Marketing Strategist to join our team. You will be responsible for crafting and executing comprehensive Meta Ads (Facebook & Instagram Ads) and Google Ads campaigns for our fashion and e-commerce clients. As a strategic partner, you will work closely with client teams to understand their unique goals and develop data-driven strategies that deliver measurable results.
- Create and implement bespoke performance marketing plans for assigned fashion and e-commerce clients across Meta Ads and Google Ads platforms.
- Conduct in-depth audience research and competitor analysis to identify key target segments and inform campaign strategies.
- Develop engaging ad creatives (text, image, and video) tailored to each platform's specifications.
- Utilize A/B testing methodologies to continuously refine ad copy, landing pages, and targeting for maximum impact.
- Analyze campaign performance metrics (impressions, clicks, conversions, etc.) and generate insightful reports to track progress and identify areas for optimization.
- Stay up-to-date with the latest trends and innovations in Meta Ads and Google Ads platforms to ensure our clients leverage the most effective strategies.
- Collaborate effectively with client teams, providing clear communication and transparent reporting.
- Manage client budgets efficiently to achieve maximum return on ad spend (ROAS).
Qualifications
- 3+ years of experience in D2C performance marketing with a proven track record of success in scaling fashion and/or e-commerce brands.
- Must have Agency experience in the past working on various brands 2-3 Years.
- Strong expertise in Meta Ads (Facebook & Instagram Ads) and Google Ads platforms, including campaign setup, targeting options, bidding strategies, and optimization techniques.
- Excellent analytical skills with the ability to translate data insights into actionable marketing strategies.
- Experience with conversion tracking and attribution modelling across platforms.
- A deep understanding of the D2C e-commerce landscape and consumer behavior within the fashion industry.
- Excellent communication, collaboration, and presentation skills.
- A passion for staying ahead of the curve in the ever-evolving world of digital advertising.
Benefits
- Competitive salary and benefits package.
- Opportunity to work with diverse and exciting fashion and e-commerce brands.
- Creative and fast-paced work environment.
- A chance to hone your expertise and make a significant impact on client success.
Salary: $80,000 - $120,000 per annum, depending on experience.
