High-Performing Digital Campaign Specialist

1 week ago

Gandhinagar, Gujarat, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 48,00,000
Performance Marketing Executive Opportunity

We are seeking a highly skilled Performance Marketing Executive to join our team. This role requires a strong command over digital advertising platforms, data-driven decision-making, and creative edge.

The ideal candidate will have prior experience in eCommerce and lead generation, with the ability to manage end-to-end campaign strategy, execution, and optimization for paid media channels.

This is a full-time position that offers a hybrid work culture. As a Performance Marketing Executive, you will be responsible for planning, launching, and optimizing paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).

You will create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion. Additionally, you will use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.

Key Responsibilities:

  • Plan, launch, and optimize paid campaigns across multiple platforms.
  • Create compelling ad copies and visuals to enhance engagement and conversion.
  • Use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  • Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.

Required Skills & Experience:

  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.

Benefits:

  • Competitive salary range: ₹30 LPA - ₹48 LPA
  • Full-time, Hybrid (Preferred Work from office)
  • Location: Noida Sec 67, Ecosphere Coworking

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