Digital Marketing Specialist

20 hours ago

Gandhinagar, Gujarat, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000

Job Title: Digital Marketing Specialist

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We are seeking a skilled Digital Marketing Specialist to lead and optimize our Meta ads campaigns.

This role requires a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing ROAS.

  • Main Responsibilities:
  • Plan, launch, and optimize paid campaigns across Meta Platforms.
  • Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  • Continuously monitor and analyze campaign performance and take action to improve CTR, conversion rates, CPA, and ROAS.
  • Work closely with design & content, to ensure consistency in brand messaging and campaign assets.
  • Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards.
  • Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Optimize campaigns for different goals: lead generation, website traffic, sales, brand awareness, etc.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.

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