
Marketing Insights Professional
5 days ago
We are seeking an experienced analytics professional to join our Marketing Content team. Our mission is to design and assess the impact of marketing efforts across channels and lines of business, with a focus on driving efficient utilization of resources and maximizing return on investment.
Key Responsibilities:
- Manage partnerships and assess the impact of marketing efforts to optimize returns from campaigns.
- Analyze data from multiple sources to understand engagement of existing and prospect clients across channels, and optimize for banners and offers placement.
- Create critical dashboards to review ongoing marketing efforts and drive real-time insights for future actions.
- Develop recommendations for future marketing strategies across channels.
- Streamline processes using advanced tools like Business Intelligence Platforms to deploy and enhance existing reports.
Requirements:
- Client Focus: Create client-centric analytical solutions to business problems with a consulting mindset.
- Hands-on Analytic Project Execution: Deliver complex analytic projects requiring wrangling with multiple data sources, digital tools, and platforms.
- Data Analysis and Reporting: Extract, clean, and transform data from various sources, conduct ad-hoc data analysis, create clear and concise reports and presentations to communicate findings and recommendations.
- Stakeholder Management: Experience in interacting with business stakeholders to present, discuss, and articulate analytics solutions for various business problems.
Preferred Qualifications:
- Proficiency in Python, PySpark, Hive, Impala, SQL programming.
- Credit card and retail banking experience.
- Experience in Tableau and knowledge of web analytics tools.
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