Digital Creative Lead

4 days ago


Hyderabad, Telangana, India beBeeStrategist Full time ₹ 8,00,000 - ₹ 12,00,000
Job Description

As a Creative Strategist, you will be responsible for leading the creative direction of Meta Ads across multiple brands. Your primary goal will be to deliver ad creatives that balance storytelling with performance marketing.

You will analyze data to refine strategies and ensure scaling opportunities are not missed. Additionally, you will develop ad concepts, storyboards, and campaign structures aligned with brand goals.

Key responsibilities include monitoring cultural, social, and platform trends to identify content opportunities, working closely with performance marketers to align creatives with audience insights, offers, and promotions.

Required Skills and Qualifications

A deep understanding of the Meta Ads ecosystem and how creative impacts performance is essential. Strong storytelling ability and a knack for writing hooks that capture attention in 3 seconds are also required.

Experience in structuring UGC-style ads, trend-based content, and direct-response creatives is necessary. Ability to interpret data (CTR, CPC, CPA, ROAS) and derive creative insights is crucial.

Strong knowledge of content trends across Instagram & Facebook is expected. Hands-on experience in editing short-form video content and prior experience working with influencers or UGC creators are desirable.

Benefits

Increase in creative success rate (percentage of winning ads) and consistent delivery of new, testable creatives each week are key performance indicators. A positive contribution to overall ROAS and scaling performance is also expected.

Requirements
  • Full-time / Contract position depending on candidate preference
  • Remote / Hybrid work arrangement flexible


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