Strategic Marketing Executive

3 days ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 30,00,000
Marketing Manager Job Opportunity

At our organization, we are committed to powering effective and accountable government. We believe that efficient governance is at the core of our democracy.

The Marketing Manager will be responsible for overseeing asset quality assurance, cross-team project coordination, and executional alignment across marketing initiatives. This individual will play a foundational role in campaign governance and vendor operations while supporting analytics reporting.

Key Responsibilities:

  • Develop and execute multi-channel demand generation campaigns (email, paid media, webinars, and content syndication).
  • Collaborate with marketing and sales development teams to create strategies for attracting and converting qualified leads and hitting pipeline targets.
  • ABM Support: Contribute to Account-Based Marketing (ABM) strategies by executing targeted campaigns for high-value accounts.
  • SEO & SEM: Collaborate with digital marketing experts to ensure campaigns are optimized for search engine performance.
  • Quality assurance for all promotional and campaign assets.
  • Project management in Jira, ensuring timely execution and proper alignment of resources.
  • Submission coordination with external vendors; ensure delivery of assets and campaign briefs.
  • Research and vet new marketing vendors to support program expansion.
  • Conduct analysis and prepare monthly product check-in reports.
  • Track performance metrics across campaigns and identify opportunities for process optimization.

Ideal Qualifications:

  • Bachelors/Masters degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required.
  • A minimum of 4 years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale.
  • Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.
  • Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.
  • Goal-driven with a keen interest in search and digital marketing is required.
  • Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required.
  • Strong analytical skills with the ability to interpret data and identify actionable insights is required.
  • Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required.
  • Strong writing, grammar, spelling, proofreading, and researching skills are required.

Benefits That Work For You:

  • Comprehensive healthcare options for individuals and families.
  • Flexible vacation policy and paid company holidays.
  • 401(k) with company match (USA only).
  • Paid parental leave, wellness stipends, and HSA contributions.
  • Professional development and growth opportunities.
  • A collaborative office environment with weekly catered lunches.

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