Strategic Marketing Professional

2 days ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

About the Role

We are seeking a highly skilled Strategic Marketing Professional to drive our global Account-Based Marketing (ABM) strategy forward.

The ideal candidate will have expertise in managing and optimizing campaigns, focusing on personalization, data-driven insights, and leveraging ABM tools like 6sense to deliver meaningful results.

  • Manage and optimize global ABM campaigns using 6sense, ensuring alignment with sales and marketing strategies to drive account engagement.
  • Collaborate with sales and marketing teams to identify key accounts and ensure precise segmentation for targeted campaigns.
  • Build, deploy, and refine ABM campaigns within 6sense, using data insights to continuously monitor performance and improve tactics.
  • Measure and analyze campaign performance, providing actionable insights on account engagement, pipeline impact, and ROI.
  • Partner with sales, marketing, and operations teams to ensure seamless campaign execution and consistent governance and best practices.
  • Develop and maintain ABM tools and processes, ensuring data cleanliness, updating suppression lists, and maintaining system governance.
  • Provide training and support to internal teams on ABM best practices and tools, staying ahead of emerging trends and evolving strategies.

Key Responsibilities

  • Execute global ABM campaigns across multiple channels and platforms.
  • Analyze campaign performance data and provide insights to inform future marketing initiatives.
  • Collaborate with cross-functional teams to develop and implement ABM strategies.
  • Stay up-to-date with industry trends and emerging technologies to ensure continued innovation and effectiveness in ABM efforts.

What We Offer

A dynamic work environment that fosters creativity, collaboration, and growth opportunities. A chance to make a meaningful impact on our business and contribute to our mission-driven organization.

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