
Chief Customer Acquisition Officer
1 day ago
Drive Demand and Build a Pipeline
As a Lead Generation Manager, you will be responsible for driving demand and building a qualified pipeline for our Microsoft services portfolio.
Main Responsibilities:
- Develop and execute lead generation strategies targeting enterprise, mid-market, and SMB clients for Microsoft solutions.
- Manage multi-channel campaigns (email, phone, cold calling, webinars, events, partner programs).
- Build and optimize databases of potential customers using CRM and lead intelligence tools.
- Qualify leads through structured discovery calls and handover to sales for closure.
- Work closely with Microsoft partnership teams to leverage co-selling opportunities, incentives, and marketing funds.
- Track KPIs such as MQLs, SQLs, conversion rates, and campaign ROI.
- Collaborate with sales & marketing teams to create compelling content, presentations, and campaigns.
- Stay updated with Microsoft's cloud offerings, product updates, and industry trends.
- Train and mentor a team of lead generation executives to ensure productivity and pipeline growth.
Requirements:
- Bachelor's degree in business, marketing, or related field (MBA preferred).
- 6-10 years of experience in B2B lead generation/inside sales, preferably in Microsoft services or IT solutions.
- Strong understanding of Microsoft Cloud ecosystem (Azure, M365, Dynamics 365, Power Platform).
- Proficiency with CRM tools (Dynamics 365, Salesforce, HubSpot, or similar).
- Hands-on experience with email automation, Sales Navigator, cold outreach, and lead intelligence tools.
- Excellent communication, negotiation, and presentation skills.
- Proven track record of generating high-quality leads and supporting sales closure.
- Ability to work in a fast-paced, target-driven environment.
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