Quantzig Marketing Analytics Expert

10 hours ago


Delhi, Delhi, India Quantzig Full time

About Quantzig

As a leading global analytics and advisory firm, Quantzig has offices in the US, UK, Canada, China, and India. Our team of experts has assisted clients worldwide with advanced analytics solutions, including Machine Learning and data engineering implementation for informed decision-making.

Job Description

We are seeking an experienced Market Mix Modelling professional to join our team. As a key member, you will lead the design and development of advanced Bayesian frameworks for MMM, build efficient probabilistic modelling tools, and integrate econometric principles to improve accuracy.

Key Responsibilities

  • Lead the design and development of advanced Market Mix Models (MMM) using Bayesian frameworks.
  • Build efficient and scalable probabilistic modelling tools to support MMM.
  • Integrate econometric principles and advanced statistical techniques to improve MMM accuracy.
  • Explore emerging methodologies like multi-touch attribution (MTA) and incrementality testing to complement MMM.

Technical Skills:

  • Programming & Libraries: Expert-level Python skills, including PyMC3/PyMC4, NumPy, pandas, SciPy, Matplotlib, Plotly, Seaborn.
  • Bayesian Modelling: Deep expertise in probabilistic programming and Bayesian frameworks.
  • Multivariate Data Analysis and Interpretation
  • Cloud Platforms: Hands-on experience with AWS, Azure, or GCP for scalable deployments.

Salary Information

The estimated salary for this position is $120,000 - $180,000 per annum, depending on location and experience.

Qualifications

  • 4-6 years of experience in Market Mix Modelling or marketing analytics, with a proven track record of delivering high-impact projects.
  • Advanced degree (master's or Ph.D.) in Statistics, Data Science, Economics, Computer Science, or a related field.

About Us

Quantzig is a rapidly growing organization that prioritizes innovation and employee growth. We offer a dynamic work environment and opportunities for professional development.



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