Advanced Market Mix Modeler
6 days ago
We are a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. Our team has extensive experience assisting clients across the globe with end-to-end advanced analytics, visual storyboarding, machine learning, and data engineering solutions implementation for informed decision-making.
At Quantzig, we value professionals who take ownership of projects end-to-end, help build high-performing teams, and drive growth through their passion for learning and solutioning capability. If you possess business and functional skills to lead our clients' success stories, we would love to hear from you
Key Responsibilities:- Design and develop advanced Market Mix Models (MMM) using Bayesian frameworks.
- Build efficient and scalable probabilistic modelling tools to support MMM.
- Integrate econometric principles and advanced statistical techniques to improve MMM accuracy.
- Explore emerging methodologies like multi-touch attribution and incrementality testing to complement MMM.
- Design and deploy automated MMM pipelines using Python and cloud platforms.
- Programming: Expert-level Python skills with libraries such as PyMC3/PyMC4, NumPy, pandas, SciPy, Matplotlib, Plotly, Seaborn.
- Bayesian Modelling: Deep expertise in probabilistic programming and Bayesian frameworks.
- Multivariate Data Analysis: Strong grasp of econometric modeling, time-series analysis, causal inference, and hierarchical/multi-level modeling.
- Marketing Analytics: Advanced knowledge of media attribution, channel optimization, and marketing KPIs.
- Cloud Platforms: Hands-on experience with AWS, Azure, or GCP for scalable deployments.
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