Advanced Marketing Analytics Specialist
16 hours ago
Company Overview
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India.
We have assisted our clients across the globe with end-to-end advanced analytics, visual storyboarding, Machine Learning and data engineering solutions implementation for prudent decision making. We are a rapidly growing organization that is built and operated by high-performance champions.
Job Description
If you have what it takes to be the champion with business and functional skills to take ownership of an entire project end-to-end, help build a team with great work ethic and a drive to learn, you are the one we're looking for. The clients love us for our solutioning capability, our enthusiasm and we expect you to be a part of our growth story.
Key Responsibilities
- Lead the design and development of advanced Market Mix Models (MMM) using Bayesian frameworks.
- Built efficient and scalable probabilistic modelling tools to support MMM.
- Integrated econometric principles and advanced statistical techniques (e.g., hierarchical modelling, time-series analysis, causal inference) to improve MMM accuracy.
- Exploring emerging methodologies like multi-touch attribution (MTA) and incrementality testing to complement MMM.
- Design and deploy automated MMM pipelines using Python and cloud platforms (e.g., AWS, Azure, or GCP).
Estimated Salary: $120,000 - $150,000 per year
Technical Skills:
- Expert-level Python skills (e.g., PyMC3/PyMC4, NumPy, pandas, SciPy, Matplotlib, Plotly, Seaborn)
- Deep expertise in probabilistic programming and Bayesian frameworks;
- Proficient in tools such as Google Meridian/LightWeightMMM, Uber Orbit, Bambi, and custom Bayesian implementations.
- Strong grasp of econometric modeling, time-series analysis, causal inference, and hierarchical/multi-level modelling.
- Advanced knowledge of media attribution, channel optimization, and marketing KPIs.
Preferred Qualifications:
- 4-6 years of experience in Market Mix Modelling or marketing analytics, with a proven track record of delivering high-impact projects.
- Advanced degree (master's or Ph.D.) in Statistics, Data Science, Economics, Computer Science, or a related field.
- Immediate Joiners are Preferred or Maximum 15 days.
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