Content Strategist Leader
1 week ago
About Medanta:
We are a leading healthcare provider with hospitals in Gurgaon, Lucknow, Patna, Indore & Ranchi, and soon opening our 6th hospital in Noida. We also have clinics in Defence Colony, Cybercity, Subhash Chowk & Golfcourse Road.
Maintaining a strong digital presence, we offer homecare services, retail lab services, and retail pharmacies. Our goal is to scale up existing facilities, expand into new geographical areas, and identify new opportunities within the healthcare ecosystem.
We seek highly motivated and talented professionals to join our team as we embark on this exciting journey.
Job DescriptionAs Head of Content, you will lead the development of content for Medanta. This involves creating high-quality content that aligns with our brand philosophy, communicates our expertise, and enhances engagement trust among stakeholders. Your role will span strategic planning, team leadership, operational efficiency, and analytics.
The ideal candidate will be responsible for:
- Developing and executing a comprehensive content strategy aligned with mission, goals, and brand philosophy
- Creating thought leadership content, including whitepapers, research highlights, and interviews with key stakeholders
- Identifying content pillars that resonate with target audiences
- Ensuring the content strategy integrates SEO, user engagement metrics, and emerging trends in digital and healthcare communication
You will work closely with cross-functional teams, including marketing, medical specialties, and operations, to drive traffic, engagement, and conversions.
About the RoleThis is a senior-level position requiring a visionary leader who can combine creativity with data-driven insights to position Medanta as a trusted voice in healthcare.
We seek an individual with exceptional subject matter knowledge, experience managing a content team, and strong stakeholder management skills. The ideal candidate should possess excellent communication and interpersonal skills, with the ability to deliver timely, accurate, and trusted results to senior leadership.
RequirementsTo succeed in this role, you will need:
- Bachelor's degree in Marketing, Communications, Journalism, Business Administration, English, Public Relations, International Relations or any other related field
- 22+ years of experience in communications, preferably as a Senior Content Editor or Senior Content Marketer
- Strong communication and interpersonal skills
- Ability to deliver timely, accurate, and trusted results to senior leadership
A competitive salary of $120,000 - $180,000 per year, depending on experience, is offered to the successful candidate.
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