Senior Email Marketing Specialist

3 days ago

Tirupati, Andhra Pradesh, India beBeeCampaign Full time ₹ 18,00,000 - ₹ 25,00,000

Role Overview

As a seasoned Email Campaign Manager, you will play a pivotal role in orchestrating end-to-end campaign execution.

The ideal candidate will have a passion for email marketing campaigns and expertise in Oracle Responsys / Oracle Unity / Oracle Infinity IQ. They should also possess advanced SQL skills to drive campaign success.

Key Responsibilities:

  • Manage end-to-end campaign execution, including setup, data selection, rollout (creatives not included), and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced PL/SQL concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.
  • Collaborate with cross-functional teams (planning, accounts, creative, digital marketing) to ensure cohesive campaign execution.

Requirements

Education & Experience

  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.
  • Strong Excel skills (Pivot Tables, advanced data analysis).

Competencies

  • Highly motivated and collaborative, with ability to work closely with email, digital marketing, and client teams.
  • Strong problem-solving and multitasking abilities with effective time management.
  • Analytical, detail-oriented, and strategic in approach.
  • Excellent communication skills (written, verbal, and presentation).

Preferred Profiles

  • Candidates with Eloqua / Responsys + SQL skill sets.
  • Flexible to adapt to dynamic project requirements and cross-platform needs.

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