Activation Lead for Consumer Engagement

2 weeks ago


Tiruppur, Tamil Nadu, India beBeeActivation Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Title: Activation Lead for Consumer Engagement

About the Role:

We are seeking a highly skilled and experienced activation lead to join our team. The successful candidate will be responsible for developing and executing strategic plans to drive business outcomes, building and managing consumer databases, and driving rural and higher participation in events.

  • Develop and execute strategic plans to drive business outcomes
  • Build and manage consumer databases and retarget consumers in future
  • Drive rural and higher participation in Mela/Fairs and explore regional festivals
  • Negotiate cost-effective models and identify new touch points to engage/sell
  • Create campaigns using technology such as AR/VR/Meta/Gaming and measure impact

Key Responsibilities:

  1. Basis the brand plan, arrive at an annual set of activities/calendar and drive it to execution and measure the campaigns/understand the effect on the brands
  2. For each key sub-brand, ensure a clear strategy and role of activation to achieve business objectives and measure the impact on the brand
  3. Ensure finance tracking and SOP adherence are periodically reviewed
  4. Take up an activity to showcase best practices done in the area of activation and digital activation project

Requirements:

  • Strong understanding of activation and event management in the FMCG industry
  • Ability to think creatively and develop innovative solutions
  • Collaborative and partnership skills with strong team building abilities
  • Strategic thinking and analytical skills with ability to develop and execute plans within timelines and budgets


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