Lead Consumer Insights Strategist

4 days ago

Tiruppur, Tamil Nadu, India beBeeConsumerInsights Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Livspace is seeking a dynamic Consumer Insights Professional to lead the insights function. This pivotal role will shape customer-centric strategies, strengthen brand positioning, and uncover new market opportunities.

The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication.

Key Responsibilities:

  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviours.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.

Preferred Candidate Profile:

Desired Skills & Experience:

  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems.

Mandatory Qualifications:

An MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.

This is a unique opportunity for those who thrive on data-driven insights and want to make a lasting impact on consumer experiences.

We are looking for professionals who can distill complex information into actionable recommendations that drive growth and innovation.

The ideal candidate should possess a deep understanding of consumer behaviour and be able to communicate insights effectively to stakeholders.

We are committed to fostering a collaborative environment where insights professionals can share knowledge, best practices, and ideas.

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