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Senior Business Development Representative
2 weeks ago
Lead Generation Specialist
Job Description:
The Lead Generation Specialist will be responsible for generating new business opportunities through outbound engagement, research and planning, record keeping, and collaboration with the sales and marketing teams.
Key Responsibilities:
Outbound Engagement
- Conduct outbound cold calls to potential clients to introduce our services and qualify leads, fostering meaningful connections that drive business growth.
- Develop and execute email marketing campaigns to generate interest and drive engagement, leveraging targeted prospect lists to maximize impact.
Research and Planning
- Research and build targeted prospect lists using online tools and databases, ensuring relevance and accuracy in lead generation efforts.
- Follow up on inbound leads and schedule meetings or calls for the sales team, providing timely support to ensure seamless customer experience.
Record Keeping and Collaboration
- Maintain accurate and up-to-date records in the CRM, facilitating informed decision-making and efficient workflow.
- Collaborate with sales and marketing teams to improve outreach strategies, driving continuous improvement and excellence in lead generation.
Performance Metrics
Meet or exceed weekly and monthly lead generation targets, consistently delivering high-quality results that drive business success.
Qualifications:
To succeed as a Lead Generation Specialist, you will need:
- 2-5 years of experience in lead generation, telemarketing, or a similar role, with a proven track record of success.
- Comfortable with high-volume cold calling and emailing, demonstrating adaptability and resilience in fast-paced environments.
- Strong written and verbal communication skills, with excellent interpersonal and presentation abilities.
- Familiarity with email marketing platforms and CRM tools (e.g., HubSpot, Zoho, Mailchimp), leveraging technology to enhance productivity and efficiency.
- Excellent organizational and time-management abilities, with a strong focus on meeting deadlines and achieving goals.
- Self-motivated, goal-oriented, and persistent, with a passion for driving results and exceeding expectations.
- Ability to work independently and in a remote team environment, thriving in dynamic and flexible work settings.
