Retail Marketing Manager

3 weeks ago


Bengaluru, Karnataka, India Titan Company Full time
Job Title: Retail Marketing Manager Job Summary: We are seeking a highly skilled Retail Marketing Manager to join our team at Titan Company. The successful candidate will be responsible for managing and coordinating all marketing promotions of offline channels and devising BTL activities based on analysis of audiences, current market conditions, and competitor information for the Titan World & Helios channel. Key Responsibilities: * Manage and coordinate all marketing promotions of offline channels * Devise BTL activities based on analysis of audiences, current market conditions, and competitor information * Lead the organized BTL campaigns centrally with all India partners * Enhance the digital presence of the on-ground stores * Digitize processes and lead critical store promotions * Prepare calendar of events and share campaign creatives with regional teams * Coordinate with external international brands and convince them to partner in activities External Interfaces: * Key customers * Third Party Service Providers * Marketing agency * External auditors * Digital partners Internal Interfaces: * Regional sales teams * Product and Brand teams * Analytics teams * Support teams * Designing, Encircle & Social media teams Job Requirements: * Education: Graduate (MBA) * Relevant Experience: 3-4 years * Behavioural Skills: * Customer orientation * Ambiguity tolerance * Drive for outputs * Networking ability * Influencing/convincing ability * Detail orientation Knowledge: * Vendor management * Technology savvy * Digital prowess – GMB, Website management Process Contributions: * Sales: Sales planning: BTL – Centralized & Regional * Provide inputs in formulating the BTL activities, High impact on-ground marketing activities * Develop the annual marketing spend targets to maximize channel top line and bottom line * Provide periodic reviews on performance against plan * Plan and execute activities with Pan India partners and find new collaboration partners * Annual business plan * Year on Year business growth * Sales: Retail marketing: Digital Presence * Digital presence on Google My Business, Store Websites etc. * Digitize tracking and action on missed calls etc. * Digital presence enhancement * Alignment score * Sales: Retail marketing: Annual campaign creatives & Partnerships * Plan campaigns in advance and share creatives, marketing plans with regions * Speak to different brands (Helios) and get sponsorships from them for specific events * Retail marketing calendar * Marketing activities * Increase in new/ repeat customers

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