Trade Marketing Specialist

1 month ago


Bengaluru, Karnataka, India Reliance Retail Full time

Company Overview

Reliance Retail, India's largest and fastest-growing retailer, offers a diversified omni-channel presence through integrated store concepts, digital, and new commerce platforms. With a vast customer base of over 193 million, Reliance Retail provides an unmatched shopping experience across various consumer needs including Electronics, Fashion, Grocery, and more.

Job Overview

The Trade Marketing Specialist for Staples Business at Reliance Consumer Products is a full-time position based in Bangalore, Pune, and Lucknow. The role requires strong expertise in trade marketing and BTL execution, focusing on developing and implementing marketing strategies across various channels to drive business growth.

Key Responsibilities

  • Develop and execute trade marketing strategies aligned with business objectives to maximize brand visibility.
  • Coordinate below-the-line marketing activities, ensuring effective implementation and timely execution.
  • Conduct market and competitor analysis to identify trends, opportunities, and areas for growth.
  • Collaborate with sales and product teams to align trade marketing plans with business development goals.
  • Build and nurture strong relationships with stakeholders, including retailers and distributors.
  • Monitor and evaluate the effectiveness of promotional campaigns, providing insights and recommendations for improvement.
  • Coordinate the design and distribution of point of sale materials to enhance brand presence in retail environments.
  • Prepare regular reports and presentations on trade marketing activities and performance for senior management review.


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