Digital Content Specialist
2 days ago
About Us
We're a D2C skincare brand with a mission to create meaningful brand experiences through words.
Our goal is to develop campaign concepts that drive consumer engagement across various channels.
Key Responsibilities:
- Write compelling copy for ads, emailers, landing pages, product detail pages, banners, and more.
- Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.
- Develop and maintain a consistent brand tone and voice across all customer communication.
- Write SEO-optimized blog content for on-page and off-page SEO efforts—keyword research knowledge is key.
- Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data.
Requirements:
- 3–6 years of experience in copywriting with a D2C brand or digital agency serving D2C clients.
- Strong understanding of consumer psychology and direct response copywriting.
- A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs.
- Proficiency in writing SEO-friendly long-form content, including blog posts and articles.
Bonus Points If You Have:
- Experience with email marketing and retention marketing.
- Understanding of conversion rate optimization best practices.
What We Offer:
- Competitive salary and performance incentives
- A collaborative, growth-focused environment
- Exposure to fast-paced brand-building from the ground up
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