Marketing Strategy Leader

11 hours ago

Rajahmundry, Andhra Pradesh, India beBeeLeadership Full time ₹ 80,00,000 - ₹ 2,00,00,000

Job Description:

The Marketing Strategy Leader will play a pivotal role in driving business growth through data-driven marketing strategies. Key responsibilities include designing and implementing multi-channel campaigns, leading planning and execution, analyzing performance metrics, and making recommendations for improvement.

  • Strategic Planning: Develop and implement marketing strategies aligned with business objectives, customer segments, and growth targets.
  • Campaign Management: Lead the planning, execution, optimization, and reporting of campaigns across paid search, social media, display, affiliate, and programmatic platforms.
  • Data-Driven Decision Making: Analyze performance metrics, identify trends, and make recommendations to enhance campaign effectiveness and ROI.
  • Team Leadership: Mentor junior marketers, manage external agencies, and coordinate with internal stakeholders to ensure smooth campaign execution.
  • Budget Oversight: Effectively manage marketing resources, ensuring optimal allocation and forecasting spend based on business priorities.
  • Collaboration: Partner with product, sales, creative, and analytics teams to align messaging, targeting, and tracking efforts.
  • Experimentation & Testing: Lead A/B testing, customer journey optimization, and conversion rate experiments to continuously improve campaign outcomes.
  • Performance Reporting: Prepare actionable insights and reports for leadership, providing transparency into campaign performance and recommending strategic adjustments.
  • Staying Ahead: Stay up-to-date on industry trends, platform innovations, and competitor activities to identify new growth opportunities.

Required Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4–7 years of experience in performance or digital marketing, with at least 2 years in a managerial or lead role.
  • Proven experience designing and scaling high-impact paid campaigns across multiple channels.
  • Strong analytical mindset with experience in tools like Google Analytics, Google Ads, Meta Ads Manager, and BI reporting platforms.
  • Excellent communication and presentation skills, capable of influencing stakeholders and leadership.
  • Experience managing significant budgets and delivering measurable ROI.
  • Strong organizational skills with the ability to lead cross-functional projects and teams.
  • Ability to think strategically while executing tactically.

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