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4 days ago
**Job Title:** Business Development Manager
Role Overview:
We're seeking a seasoned marketing professional to lead user and merchant growth across the entire lifecycle.
The ideal candidate is strategic enough to plan across multiple channels, yet hands-on enough to execute budgets, build landing pages, or create CRM flows when needed.
A successful marketer in this role will focus on driving app installs, signups, and merchant acquisition and engagement through data-driven strategies.
Key Responsibilities:
- Plan and manage paid campaigns (Google, Meta)
- Develop and execute growth strategies to improve LTV and reduce churn
- Design lifecycle journeys (email, push, in-app) to enhance user experience
- Run A/B tests, segment users, and personalize communication
- Track and optimize CAC, retention, CPA, ROAS
- Oversight of agency relationships and budgets with hands-on execution capability
Must-Have Skills:
- 8-10 years in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficiency in tools like GA4, AppsFlyer, HubSpot
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a significant plus
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