Senior Marketing Leader

4 days ago


Rajahmundry, Andhra Pradesh, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

**Job Title:** Business Development Manager

Role Overview:

We're seeking a seasoned marketing professional to lead user and merchant growth across the entire lifecycle.

The ideal candidate is strategic enough to plan across multiple channels, yet hands-on enough to execute budgets, build landing pages, or create CRM flows when needed.

A successful marketer in this role will focus on driving app installs, signups, and merchant acquisition and engagement through data-driven strategies.

Key Responsibilities:

  • Plan and manage paid campaigns (Google, Meta)
  • Develop and execute growth strategies to improve LTV and reduce churn
  • Design lifecycle journeys (email, push, in-app) to enhance user experience
  • Run A/B tests, segment users, and personalize communication
  • Track and optimize CAC, retention, CPA, ROAS
  • Oversight of agency relationships and budgets with hands-on execution capability

Must-Have Skills:

  • 8-10 years in growth/performance/lifecycle marketing
  • Experience across both B2C and B2B funnels
  • Proficiency in tools like GA4, AppsFlyer, HubSpot
  • Strong analytics and experimentation mindset
  • Fintech/app/payments background is a significant plus


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