Media Programmatic Specialist
3 days ago
PUBLICIS GLOBAL DELIVERY (PGD) is seeking a highly skilled Media Programmatic Specialist to join our team. As a key member of our media department, you will play a crucial role in managing multichannel programmatic campaigns, analyzing campaign performance, and providing clients with expert recommendations and optimization strategies.
About the Role
The successful candidate will have a strong understanding of online media and programmatic experience, as well as excellent analytical skills and the ability to work effectively in a fast-paced environment. You will be responsible for conducting full analysis of campaign performance, identifying areas for improvement, and implementing data-driven solutions to optimize campaign results.
Key Responsibilities
- Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc
- Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Traffic all creatives into platform and set up campaigns prior to launch date
- Maintain knowledge of media technology buying platforms and analytic tools
- Navigate through variety of third-party systems to complete monthly billing documentation
- Analyses campaign performance and make strategic investment and tactical media optimizations
Requirements
- 2- 4 years of experience, at an advertising agency, publisher, or ad tech provider
- Graduate / BE/B.Tech/MBA
- Extremely strong understanding of Online Media and Programmatic experience
Preferred Qualifications
- Working knowledge on the following will be an added advantage :
- DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage
- Should be aware of Adserving technologies, and analytical tools like GA and Omniture
- Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc
- Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight
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