Programmatic Advertising Specialist
7 days ago
Publicis Global Delivery (PGD) is seeking an experienced Programmatic Advertising Specialist to join our team. As a Programmatic Advertising Specialist, you will play a critical role in managing multichannel programmatic campaigns, analyzing campaign performance data, and developing strategic investment and tactical media optimizations plans to enhance client outcomes.
Your responsibilities will include working closely with cross-functional teams to ensure seamless campaign execution, collaborating with external partners to optimize campaign performance, and analyzing campaign performance data to identify areas for improvement. Additionally, you will be responsible for providing clients with programmatic media recommendations and optimization strategies that align with their objectives.
To succeed in this role, you should have 2-4 years of experience in advertising agencies, publishers, or ad tech providers, with a strong understanding of online media and programmatic advertising. Expert proficiency in Excel is essential, as well as comfort in handling large volumes of data to derive consumer insights.
Key Responsibilities:
- Manage multichannel programmatic campaigns
- Analyze campaign performance data
- Develop strategic investment and tactical media optimizations plans
Required Skills and Qualifications:
- 2-4 years of experience in advertising agencies, publishers, or ad tech providers
- Strong understanding of online media and programmatic advertising
- Expert proficiency in Excel
Working Knowledge:
- DSP platforms like DBM, Mediamath, Appnexus, etc.
- Adserving technologies and analytical tools like Google Analytics and Omniture
- Measurement tools used in programmatic advertising like Atlas, Nielsen, IAS, etc.
About Us:
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