Digital Paid Media Specialist
3 weeks ago
The Digital Paid Media Specialist will be responsible for planning, implementing, and optimizing paid media campaigns across multiple platforms. You will leverage your expertise in paid search, social media advertising, programmatic buying, and analytics to drive traffic, conversions, and brand awareness.
Key Responsibilities
Campaign Strategy & Management :
Develop and execute digital paid media strategies to meet performance goals, such as lead generation, sales, or brand awareness.
Set up, manage, and optimize campaigns across platforms, including Google Ads, Meta Ads (Facebook/Instagram) and Programmatic DSP's like DV360/TTD.
Performance Monitoring & Optimization:
Analyze key performance indicators (KPIs) such as ROI, ROAS, CPA, CTR, and conversion rates. Also Branding KPI's like CPM, CTR, Reach etc.
Optimize campaigns through A/B testing, audience targeting, ad creatives, and bidding strategies.
Budget Management:
Allocate and monitor campaign budgets to maximize efficiency and minimize wasted spend.
Provide regular reporting on budget utilization and recommend adjustments when needed.
Analytics & Reporting:
Generate insights from campaign data using tools such as Google Data Studio, or similar platforms.
Present clear, actionable reports to stakeholders/Clients, highlighting successes, challenges, and optimization opportunities with future recommendations on Change in Media Plan as per the current performance.
Qualification
Proven experience in digital paid media management (4+ years preferred).
Proficiency with tools like Google Ads, Meta Business Manager, DV360, Cm360,(Optional) .
Strong understanding of paid search, display advertising, remarketing, and social media advertising.
Analytical mindset with experience interpreting data and improving campaign performance.
Excellent knowledge of metrics such as CTR, ROAS, CPC, and CPA.
Strong organizational and project management skills.
Basic knowledge of tools like Google Analytics, SEMrush, or similar platforms(Optional).
Work Experience : 3-8 years
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