Specialist - B2B Paid Media
2 weeks ago
Job Title: Paid Media Campaign Manager (Specialist).
Location: Gurgaon, India.
About Us:
Neolytix is a management service organization serving Healthcare organizations across United States. We specialize in Consulting, Medical Billing, Credentialing, Digital Health, Digital Marketing, IT, HR & Accounting with a strong focus on the US Healthcare Provider market. Our dynamic team thrives on innovation, collaboration, and a commitment to excellence.
Job Description:
- We are seeking a highly skilled Paid Media Campaign Manager to join our marketing team as an individual contributor.
- The ideal candidate will possess deep expertise in setting up and managing paid advertising campaigns across multiple platforms, with a focus on the US B2B market, particularly within the Healthcare Provider sector.
- This role is pivotal in driving our Account-Based Marketing (ABM) initiatives and ensuring accurate tracking and attribution of campaign performance.
Key Responsibilities:
Campaign Setup & Management:
- Create, launch, and manage paid media campaigns on platforms including LinkedIn, Google Search Ads, Bing, Meta (Facebook & Instagram), and retargeting channels using Adroll.
- Develop and implement ABM strategies to target key accounts effectively.
Tracking & Attribution:
- Set up and maintain attribution models and conversion tracking within HubSpot.
- Utilize UTM parameters to manage and track campaign performance accurately.
Performance Analysis:
- Monitor and analyze campaign performance metrics to optimize for cost per lead (CPL) by channel.
- Generate detailed reports to provide insights and recommendations for campaign improvements.
Audience Targeting:
- Develop and manage retargeting audiences to enhance campaign effectiveness.
- Collaborate with the sales and marketing teams to align targeting strategies with business goals.
Budget Management:
- Allocate and manage budgets across various channels to maximize ROI.
- Ensure campaigns are delivered within budget while meeting performance targets.
Collaboration & Communication:
- Work closely with the marketing team to align paid media strategies with overall marketing objectives.
- Communicate campaign performance and insights to stakeholders regularly.
Qualifications:
- Education: Bachelor's/master's degree in Marketing, Business, or a related field.
- Experience: 3+ years of hands-on experience managing paid media campaigns across LinkedIn, Google Search Ads, Bing, Meta, and retargeting platforms.
- Proven experience in setting up attribution and conversion tracking in HubSpot and managing UTM parameters.
- Demonstrated ability to accurately capture and analyze cost per lead by channel.
- Experience targeting the US B2B market, with a preference for those who have worked in the US Healthcare Provider sector.
Technical Skills:
- Proficiency in using advertising platforms (LinkedIn Ads Manager, Google Ads, Bing Ads, Meta Ads Manager).
- Expertise in marketing analytics tools and platforms, including HubSpot and Adroll.
- Strong understanding of ABM strategies and execution.
Soft Skills:
- Excellent analytical and problem-solving abilities.
- Strong organizational skills with the ability to manage multiple campaigns simultaneously.
- Effective communication and collaboration skills.
Preferred Qualifications:
- Certifications in Google Ads, LinkedIn Marketing Solutions, Facebook Blueprint, or similar.
- Experience with additional marketing automation and CRM tools.
- Knowledge of the latest trends and best practices in digital marketing and paid media.
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