Real Estate Marketing Specialist

1 month ago


Chennai, Tamil Nadu, India VNR Homes Full time

Job Summary:

VNR Homes is seeking a highly skilled Real Estate Marketing Specialist to lead our Below The Line (BTL) marketing campaigns and drive brand awareness.

BTL Campaign Management:

  • Develop and execute targeted BTL strategies, including events, roadshows, and other on-ground activities.
  • Collaborate with cross-functional teams to implement effective marketing initiatives.

Content Creation and Collateral Development:

  • Create compelling marketing collateral, including brochures, flyers, and presentations, aligned with real estate industry standards.
  • Collaborate with graphic designers, content writers, and agencies to ensure high-quality materials that effectively communicate the value proposition of our real estate offerings.

Market Research:

  • Conduct market research to identify trends, competitor activities, and opportunities within the real estate sector.
  • Utilize market insights to develop targeted marketing strategies and stay ahead of industry developments.

Event Coordination:

  • Plan and coordinate real estate events, property launches, and promotional activities.
  • Ensure seamless execution of events, from planning to post-event analysis.

Relationship Building:

  • Build and maintain relationships with key stakeholders, including clients, real estate agents, and industry influencers.
  • Collaborate with sales teams to align marketing efforts with sales objectives.

Budget Management:

  • Manage the marketing budget effectively, ensuring maximum ROI for all marketing initiatives.
  • Monitor expenses, negotiate contracts with vendors, and seek cost-effective solutions.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in real estate marketing, with a focus on BTL strategies.
  • Strong project management skills and the ability to multitask in a fast-paced environment.
  • Excellent communication and interpersonal skills.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Proficiency in Microsoft Office and familiarity with marketing tools and platforms.
  • Knowledge of the real estate market and industry trends.

Estimated Salary: $80,000 - $110,000 per annum

About VNR Homes:

VNR Homes is a leading real estate developer committed to delivering exceptional living experiences. Our team is passionate about creating vibrant communities that inspire connection and growth.



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