
Event Marketing Operations Manager
5 days ago
About our company
We are a global demand generation agency that empowers businesses to connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence.
The Role: Customer Marketing Operations Director
This role combines client management with operational excellence, ensuring events deliver measurable marketing results while leveraging our strengths in audience intelligence and partnerships.
Responsibilities:
- Liaise with production teams to ensure end-to-end event production from strategy development through post-event analysis for multiple campaigns
- Translate client objectives into targeted event experiences using proprietary audience intelligence
- Coordinate with creative teams to ensure event design aligns with broader campaign goals
Client Management & Campaign Execution
- Serve as primary point of contact for assigned client accounts
- Lead client calls, present campaign strategies, and provide regular performance updates
- Collaborate with account management to develop integrated campaigns where events drive lead generation and brand engagement
- Manage campaign timelines, budgets, and deliverables across clients simultaneously
Team Leadership & Performance Analytics
- Oversee a team of employees including Regional Success Managers, Audience Acquisition Team Leads, and Data Research Associates
- Track and analyze campaign performance metrics connecting event activities to marketing outcomes and ROI
- Use audience data and campaign insights to continuously optimize event experiences and operational processes
Requirements:
- 12-15 years progressive experience in marketing operations, event marketing, or experiential marketing with leadership responsibility
- Proven track record managing events at agencies or in-house marketing teams
- Experience with micro-events and large-scale productions across various industries
- Background in campaign management with understanding of attribution and ROI measurement
Key Skills:
- Strong project management capabilities with experience using tools like Asana or Monday.com
- Vendor management experience including contract negotiation and relationship building
- Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools
Desirable Qualifications:
- Experience at experiential marketing agencies or event marketing firms
- Background in B2B marketing with understanding of lead generation and nurturing processes
- Project management certification (PMP or equivalent)
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