Digital Experience Leader

2 days ago

Bhavnagar, Gujarat, India beBeeDigital Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Digital Customer Experience Manager

As a Digital Customer Experience Manager, you will play a pivotal role in shaping the customer journey across our web and mobile platforms. This position sits at the intersection of product, technology, and delivery, ensuring seamless, secure, and high-performing customer experiences.

The key responsibilities include:

  • Defining and owning the roadmap for digital CX across web and mobile platforms.
  • Translating business and product vision into sprint-ready deliverables, governing releases across mobile and web, and ensuring integration readiness with backend APIs.
  • Championing customer experience across the entire digital lifecycle.
Product & Delivery Ownership
  • Defining the roadmap for digital CX across web and mobile platforms.
  • Translating product requirements into backlog items and sprint deliverables.
  • Driving sprint planning, backlog grooming, UAT, and production releases.
  • Ensuring feature parity and phased rollouts across iOS, Android, iPadOS, and web.
Tech Readiness & System Integration
  • Validating technical feasibility and breaking down requirements for engineering teams.
  • Working with developers on API contracts, secure integrations, and performance optimisation.
  • Overseeing CI/CD, app store submissions, and release checklists for mobile/web.
  • Ensuring accessibility, SEO, SSR readiness, and PWA optimisation.
Customer Journey & Experience Optimisation
  • Collaborating with design and platform leads to ensure OS-native UI/UX.
  • Embedding analytics, crash reporting, funnels, and in-app communication tools.
  • Partnering with MarTech to design push campaigns, personalisation, and customer journey tracking.
Stakeholder & Release Management
  • Acting as the single point of contact for Product, Engineering, QA, and Design teams on CX delivery.
  • Coordinating regression testing, cross-browser/device testing, and QA cycles.
  • Establishing release playbooks, rollback strategies, and incident management protocols.
  • Tracking KPIs such as app ratings, funnel performance, crash rates, and adoption metrics.

Required Skills & Competencies:

  • 7–10 years in digital product/app delivery (web + mobile).
  • Strong grasp of web (React/Next.js) and native mobile ecosystems.
  • Familiarity with API contracts, backend integrations, and middleware interactions.
  • Hands-on experience with app lifecycle tools.
  • Proven ability to bridge business requirements and engineering delivery in agile environments.

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