Marketing Data Strategist

7 days ago

Mount Abu, Rajasthan, India beBeeData Full time ₹ 90,00,000 - ₹ 2,10,00,000

Role Overview

As a Data Steward Lead, you will play a pivotal role in supporting the Global Director of Enterprise & AI Stewardship and Delivery – Engage-to-Consume. This position will partner with global, regional, and business leaders to analyze, document, optimize, and orchestrate enterprise data for marketing and consumer engagement, enabling analytics and AI initiatives.

Key Responsibilities
  • Support execution of an integrated Data & AI stewardship strategy for Marketing and Consumer Engagement.
  • Align stewardship with business priorities; guide leaders on opportunities for data-enabled process improvement.
  • Develop templates and frameworks for capturing complex data design and business process metadata.
  • Build a backlog of data improvements and quick wins for governance councils.
Data Governance, Quality & Metadata Management
  • Map critical data elements against marketing processes.
  • Collaborate on logical data models supporting marketing and enterprise-wide capabilities.
  • Embed data governance and stewardship into marketing processes.
  • Ensure metadata is captured, curated, and maintained (F.A.I.R. – Findable, Accessible, Interoperable, Reusable).
Enablement of AI/Analytics
  • Analyze, document, and orchestrate fit-for-purpose data for marketing innovation.
  • Work with data architects, engineers, scientists, and AI teams to prepare data for analytics.
  • Collaborate with analytics teams to improve and publish KPI metrics on adoption.
Cross-functional & Regional Collaboration
  • Orchestrate support for data issues across markets.
  • Manage relationships with business and technology stakeholders.
  • Communicate progress, challenges, and opportunities.
Continuous Improvement & Innovation
  • Stay updated on trends, technologies, and best practices.
  • Adapt stewardship processes to evolving needs.
  • Support change management, training, and data literacy efforts.
People Management

Guide and manage Regional Data Stewards to coordinate data stewardship at regional and market levels.

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