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Marketing Growth Specialist

1 week ago

Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time

PW (PhysicsWallah) is looking for a skilled Performance Marketing Manager to join our team. The ideal candidate will have a proven track record of developing and executing successful performance marketing strategies, managing digital advertising campaigns, and conducting market research and analysis.

Responsibilities:
  • Develop and execute comprehensive performance marketing strategies to drive customer acquisition, engagement, and revenue growth.
  • Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
  • Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
  • Proven 4+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
  • Strong understanding of performance marketing concepts, channels, and best practices.
  • Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
  • Experience with web analytics tools, such as Google Analytics, to track and measure campaign performance.