Innovative Consumer Insights Professional

1 week ago

Jaipur, Rajasthan, India beBeeConsumer Full time ₹ 21,50,400 - ₹ 25,10,800
Job Title: Manager Consumer Insights

 

Role Overview

Our organization is seeking an innovative and outcome-driven Consumer Insights Specialist to lead the insights function, driving business growth by deciphering customer preferences and needs. This pivotal role will play a crucial part in developing data-driven strategies that elevate our brand positioning and uncover fresh market opportunities.

The ideal candidate will possess a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to dissect consumer journeys, inform product design, and spark impactful brand communication.

Key Responsibilities:

  • Consumer Strategy & Research: Spearhead the conception and execution of qualitative and quantitative studies including segmentation, brand tracking, U&A, customer journey mapping, and category understanding.
  • Establish an ongoing consumer intelligence platform to capture evolving needs, expectations, and behaviors.
  • Conduct comprehensive cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Business Impact through Insights: Foster research-driven recommendations to boost funnel conversions, enhance profitability, and reduce lapsage across touchpoints.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Brand & Communication Enablement: Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
  • Team Leadership & Stakeholder Engagement: Manage, mentor, and upskill a team of junior researchers by cultivating a culture of curiosity, rigor, and impact.
  • Develop frameworks and best practices to scale the consumer insights function across the organization.

Preferred Candidate Profile

Desired Skills & Experience:

  • 6-8 years of demonstrated expertise in consumer insights, brand strategy, or research, with a robust mix of agency and client-side exposure.
  • Strong foundation in both qualitative research methodologies, with proven success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Proficiency in quantitative research techniques is highly desirable.
  • Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are essential.

Degree in Marketing, Business Administration, Psychology, Sociology, or related fields is preferred but not necessary. Opportunity to work on projects with global reach and impact available.

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