
Mobile Games User Growth Specialist
13 hours ago
We are seeking a highly skilled and experienced User Acquisition Manager to join our growth team. The ideal candidate will be responsible for managing the entire user acquisition funnel, from campaign conceptualization to in-depth performance analysis.
The successful candidate will have a proven track record of delivering high-quality users at scale and maximizing long-term return on investment (ROI). They will possess technical expertise, strategic thinking, analytical rigor, and creative collaboration skills.
- Plan, launch, and optimize user acquisition campaigns across major ad platforms and networks.
- Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit cost-per-acquisition (CPA), lifetime value (LTV), and ROI goals.
- Implement structured A/B tests for campaigns, audiences, and creatives.
- Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
- Partner with engineering teams to QA and troubleshoot SDK/event integrations.
4+ years of hands-on experience in user acquisition for mobile games (social, hypercasual, or casino preferred).
Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
Deep understanding of user acquisition key performance indicators (KPIs) (CPI, CAC, ROAS, ROI, LTV, retention).
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Mobile Games User Acquisition Strategist
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