Drive Profitable Growth as a Mobile Game Expert

1 day ago

Madurai, Tamil Nadu, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title: Performance Growth Specialist

We're seeking a skilled Performance Growth Specialist to drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration.

Role Overview

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities
  • Plan, execute, and continuously optimize paid UA campaigns across multiple channels - ensuring that every dollar spent translates into measurable revenue.
  • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using industry-standard tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
Requirements
  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms and key metrics.
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
Bonus Points
  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., IAP, rewarded ads) and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.
What We Offer
  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.

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