Senior Digital Conversion Strategist

2 weeks ago

Dombivli, Maharashtra, India beBeeSpecialist Full time ₹ 1,00,00,000 - ₹ 1,45,00,000
Job Title:

Senior Front-End Architect - Performance Marketing Specialist

Location: Remote

Employment Type: Full-Time Contract (Long-Term)

About Our Work:

We focus on turning cold traffic into warm leads and booked vacations through fast-loading landing pages, clear offer flows, and mobile-first user experiences.

We operate in a high-velocity ad environment where technical execution directly impacts revenue.

Why We're Hiring:

We're hiring a Senior Front-End Architect to lead engineering execution across our paid media funnels. This person will own the front-end stack: landing page builds, tracking logic, performance optimization, and rapid test deployment.

This is a high-ownership, results-driven role for an engineer who understands conversion, attribution, and mobile performance.

Role Overview:

We are hiring a Senior Front-End Architect to take full ownership of paid media funnel performance. This is a senior-level engineering role embedded within a marketing team. You must be skilled in React and Next.js and experienced with analytics, attribution, CRO, and fast-paced campaign testing environments.

You will partner closely with media buyers, tracking engineers, and UX designers. Your work supports real-time advertising at scale.

Core Responsibilities:

  • Build and optimize fast-loading, mobile-first landing pages using React, Next.js, and TailwindCSS
  • Create and manage reusable codebases for high-volume ad campaign deployment
  • Own tracking integrations including GA4, GTM, Meta Pixel, Meta Conversions API, and TikTok Pixel
  • Integrate lead capture and Authorize.net forms, ensuring consistent conversion paths
  • Monitor and improve Core Web Vitals (LCP, CLS, INP)
  • Capture and persist UTMs, session data, hidden field values, and cookie handling for accurate attribution
  • QA all event tracking for paid traffic paths (clicks, form fills, payments, call-to-actions)
  • Collaborate with media, analytics, and CRO teams to improve campaign velocity and tracking accuracy

Required Experience:

  • 6+ years front-end experience with React, Next.js, and TailwindCSS
  • Supported $1M+/Month in paid traffic across landing pages or conversion systems
  • Direct experience integrating event tracking with GA4, Meta Pixel, CAPI, and TikTok Pixel
  • Proven experience building or managing mobile-first funnel infrastructure
  • Familiarity with attribution troubleshooting, event QA, and UTM capture
  • Strong communicator with experience working in async, remote environments
  • Digital Marketing Exposure
  • Must have supported pages directly tied to Facebook, Google, or TikTok campaigns
  • Must be able to demonstrate tracking, performance, and CRO optimization work
  • Must understand the full post-click funnel from ad to call center or checkout

Preferred (Not Required):

  • Experience with session replay tools like Hotjar or PostHog
  • Familiarity with landing page frameworks, rapid testing systems, or component libraries
  • Experience leading or mentoring devs in performance marketing settings

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