Marketing Director

2 weeks ago

Gurgaon, Haryana, India beBeeDigital Full time ₹ 15,00,000 - ₹ 20,00,000
Key Responsibilities:
  • Develop and implement comprehensive marketing strategies to achieve business objectives.
  • Identify target markets and customer segments to tailor marketing efforts.
Brand Management:
  • Build and maintain a strong brand presence across all channels.
  • Develop brand guidelines and ensure consistent messaging.
Digital Marketing:
  • Oversee digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
  • Analyze and optimize digital performance metrics to maximize ROI.
Content Creation:
  • Develop engaging content for blogs, social media, newsletters, and other marketing materials.
  • Collaborate with designers, writers, and other creatives to produce high-quality content.
Market Research and Analysis:
  • Conduct market research to identify trends, opportunities, and competitive landscape.
  • Use data-driven insights to inform marketing strategies and decisions.
Lead Generation and Conversion:
  • Implement lead-generation strategies to attract and convert potential customers.
  • Develop and optimize customer journey funnels to improve conversion rates.
Event and Campaign Management:
  • Plan and execute marketing events, trade shows, and product launches.
  • Coordinate marketing campaigns from concept to execution and measure their effectiveness.
Budget Management:
  • Manage resources effectively, ensuring optimal allocation of assets.
  • Track and report on campaign performance and expenditures.
Team Leadership:
  • Lead and mentor a team of marketing professionals.
  • Foster a collaborative and innovative work environment.

Basic Requirements:

Experience: 5-7 years of experience in marketing, preferably in a B2B environment or startup.

Skills:

  • Strong understanding of digital marketing strategies and tools.
  • Excellent communication, writing, and presentation skills.
  • Proficiency in marketing analytics and data interpretation.
  • Creative thinking and problem-solving abilities.
  • Leadership and team management skills.

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