Customer Experience Strategist

6 days ago

Navi Mumbai, Maharashtra, India beBeeRetention Full time ₹ 80,00,000 - ₹ 1,20,00,000
Customer Retention Strategy Lead

About the Role:

  • Develop a comprehensive retention strategy to boost engagement and loyalty for our B2C app business.
  • Utilize marketing automation platforms and analytics tools to design and execute impactful campaigns, driving customer growth and retention.

Key Responsibilities:

  1. Own the end-to-end customer lifecycle strategy, from onboarding through retention, engagement, and reactivation, ensuring seamless customer experiences.
  2. Design and execute multi-channel campaigns via leading marketing platforms to drive customer engagement and growth.
  3. Segment users effectively and develop personalized communication journeys to maximize impact and retention.
  4. Continuously analyze campaign performance, user behavior, and retention metrics to optimize outcomes and improve customer loyalty.
  5. Collaborate with Product, Growth, and Analytics teams to align lifecycle strategies with business goals, driving revenue growth and customer satisfaction.
  6. Experiment with new ideas, A/B tests, and optimization tactics to improve customer retention and reduce churn, ensuring long-term business success.

Must-Have Qualifications:

  • 5+ years of experience in retention marketing / customer lifecycle management for B2C app businesses, with a proven track record of success.
  • Hands-on experience in executing campaigns via leading marketing automation platforms, with a focus on customer retention and growth.
  • Strong analytical mindset with the ability to derive insights from data and translate them into actionable strategies, driving business growth and improvement.
  • Excellent communication and stakeholder management skills, with the ability to collaborate effectively with cross-functional teams.

Benefits:

  • Opportunity to shape the retention strategy for a fast-growing B2C app, driving business growth and customer satisfaction.
  • Work with cross-functional teams in a dynamic, innovative environment, fostering collaboration and creativity.
  • Be part of a mission-driven organization, committed to delivering exceptional customer experiences and driving business success.

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