Performance Marketing Lead

3 days ago


Noida, Uttar Pradesh, India PW (PhysicsWallah) Full time

PW (PhysicsWallah) is seeking a highly skilled and experienced Performance Marketing Manager to join our team.

Job Overview

This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities
  • Develop and implement effective digital marketing strategies to drive customer acquisition, engagement, and revenue growth.
  • Manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
  • Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
Qualifications
  1. Bachelor's degree in marketing, business, or a related field.
  2. Proven 4+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
  3. Strong understanding of performance marketing concepts, channels, and best practices.
  4. Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
  5. Experience with web analytics tools, such as Google Analytics, to track and measure campaign performance.


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