Head of Performance Marketing

3 weeks ago

Noida, Uttar Pradesh, India STAGE Full time

About Us

Started in 2019, STAGE is India's Premier Entertainment Platform in regional cultures known for producing premium quality content in regional languages to reinforce, protect and validate people's sense of identity for their culture and heritage.

We currently focus on Haryanvi, Rajasthani and Bhojpuri dialects. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions.

In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here.

Job Summary:

We are looking for an experienced and driven Head of Performance Marketing to lead the growth function at STAGE and drive STAGE's customer acquisition journey. You will drive these metrics through

(i) collaborating with the product team to improve the subscription and payment experience for customers

(ii) working with the marketing team to design and execute bespoke marketing programs, and

(iii) influencing the strategies of STAGE's product, content and marketing teams.

This is a highly matrixed role, requiring you to effectively influence other department heads and senior leaders in order to impact your area of accountability. To be successful, you will need to combine sharp business acumen, crystal clear strategic vision, deep understanding of the priorities of other teams, persuasive written and spoken communication, robust backbone to drive commitment in the face of resource constraints, and sound judgment on when to escalate.

What would you do?

  • Define the overarching strategy for user acquisition in our current markets - Haryanvi, Rajasthani, Bhojpuri- and future markets
  • Own the paid media channels Meta, Google etc and deliver monthly growth targets on customer acquisition with CAC guardrails
  • Manage and mentor performance marketing leads for Haryanvi, Rajasthani & Bhojpuri and build out a high-performing team capable of scaling marketing efforts across geographies.
  • Work with different stakeholders to create compelling communications and best in class collateral development
  • Iterate on creatives and messaging etc to drive efficient CACs and high CVRs
  • Lead and manage all digital campaigns - from ideation to planning to optimization and performance analysis
  • Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact.Leverage insights to optimize campaigns and improve audience engagement.
  • Manage the marketing budget to achieve monthly and annual customer acquisition targets
  • Analyze campaign performance data and provide actionable insights to improve ROI and drive efficiency. Continuously monitor and optimize ad campaigns to achieve and exceed key performance indicators (KPIs), such as ROAS and CAC.
  • Lead A/B testing and experimentation with new ad creatives, copy, and targeting options to maintain a competitive edge.
  • Collaborate closely with the content, marketing, and data analytics teams to ensure alignment with content releases, promotions, and data-driven decision-making.
  • Stay at the forefront of industry trends, emerging advertising technologies, and competitor strategies to adapt and innovate as needed.
  • Lead and manage all SEO/ASO initiatives to keep organic mix high and blended CAC in control

You should apply if you have :

  • 6 - 9 years experience in performance marketing.
  • Bachelor's degree in Marketing, Master's degree is preferred.
  • Comfortable with a high scale, high pace, growth-centric environment.
  • Strong digital marketing skills across performance and brand marketing including search, content and social.
  • Thorough understanding and hands-on experience of online marketing, audience targeting/segmentation, web analytics tools like Google Analytics, Appsflyer, Metabase, CleverTap etc.
  • Detail-oriented, with excellent analytical and problem-solving skills. Strong communication skills.
  • Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.
  • Creative thinking and strategic mindset with a customer-centric approach.
  • Excellent communication, project management, and team collaboration skills.

How is life at STAGE?

We're a bunch of highly passionate individuals driven towards creating pride in regional dialects. We're all customer obsessed and treat every problem at STAGE as our own.

Working here would instantly make you realize one thing: you are working for a purpose and a mission. Not just in the role you occupy, but everywhere you go.

Hard Truths: Pushing oneself comes with the role and we realize pushing oneself is hard work, which is why we have an unlimited leave policy reinstating the trust we have in our employees to make the choices in STAGE's best interest while also finding the time to focus on what matters most to them.

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