
Brand Development Specialist
4 days ago
We are seeking a creative, proactive, and detail-oriented professional to develop and amplify the personal brand of business leaders across social and digital platforms.
The ideal candidate will have experience in personal branding, executive communications, or social media marketing, with exceptional copywriting skills tailored for leadership tone and business storytelling. They will be proficient in using social media scheduling tools, analytics tools, and ORM tools.
- Content Strategy & Planning: Develop a monthly content calendar aligned with current trends, industry news, company milestones, and leadership values.
- Content Creation & Publishing: Write high-quality content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
- Social Media Management: Manage social media platforms, post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
- Personal Brand Growth: Ensure consistent tone, style, and branding across all platforms.
- Research & Thought Leadership: Conduct industry research and competitor benchmarking for better positioning of the business leader.
- Executive Support & Confidentiality: Coordinate closely with the business leader's office for approvals and internal alignment.
- Bachelor's degree in marketing, Journalism, Communications, or related field.
- 2+ years of experience in personal branding, executive communications, or social media marketing.
- Exceptional copywriting skills tailored for leadership tone and business storytelling.
- Proficiency with social media scheduling tools (Buffer, Hootsuite, Creator Studio, etc.).
- Knowledge about ORM (Online Reputation Management) tools and their usage.
- Familiarity with analytics tools (Insights, X analytics, Instagram Insights).
- Bonus: Experience using AI tools for rapid content production.
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