Employer Branding Specialist

2 weeks ago

Pune, Maharashtra, India Cummins Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title: Employer Branding Specialist (Contractual Role)

Location: Pune, Maharashtra

Experience Required: 3 to 8 years

Employment Type: Contractual | Hybrid Work Model

About Cummins India:

Cummins India is a global power leader committed to innovation, sustainability, and building a diverse and inclusive workplace. As part of our continued focus on attracting top talent, we are seeking a strategic and creative Employer Branding Specialist to join our Talent Acquisition team on a contractual basis. This role will report directly to the Recruitment Manager and play a key role in enhancing our employer brand across lateral and campus hiring channels.

About the Role:

This is a high-impact role for professionals with a strong foundation in Talent Acquisition (TA) and a proven track record in employer branding, especially in the context of campus hiring and early careers recruitment. Candidates with backgrounds in internal or external communications and a passion for storytelling and brand building are encouraged to apply.

Key Responsibilities:

  • Design and implement employer branding strategies aligned with TA goals, including lateral and campus hiring.
  • Lead recruitment branding initiatives for campus hiring, including pre-placement engagement, digital outreach, and on-ground visibility.
  • Build and maintain strong relationships with universities, student bodies, and placement cells to enhance Cummins Indias brand presence.
  • Collaborate with TA, HR, and Communications teams to create compelling content for social media, career sites, job boards, and internal platforms.
  • Drive employer brand campaigns across digital and offline channels to attract top talent.
  • Partner with recruitment marketing teams to enhance candidate experience and drive pipeline quality.
  • Monitor and analyze branding metrics to assess campaign effectiveness and optimize future initiatives.
  • Manage relationships with external agencies, vendors, and media partners for creative execution and amplification.
  • Stay updated on industry trends and competitor branding strategies to ensure differentiation and innovation.
  • Leverage strong professional networks within the employer branding and campus hiring ecosystem to amplify reach and visibility.

Qualifications & Experience:

  • 3 - 8 years of experience in Employer Branding, Talent Acquisition, or Communications (internal/external).
  • Strong understanding of recruitment processes, candidate lifecycle, and campus hiring dynamics.
  • Demonstrated success in developing and executing employer brand strategies across multiple platforms.
  • Excellent storytelling, content creation, and stakeholder management skills.
  • Strong networking capabilities within the employer branding and campus hiring ecosystem.
  • Familiarity with recruitment marketing tools, social media platforms, and employer review sites.
  • Ability to work independently and manage multiple projects in a fast-paced environment.

Note:

This is a contractual position with Cummins India.

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