
Digital Marketing Strategist – Scaling Direct-to-Consumer Brands
1 day ago
We are seeking a highly skilled digital marketing strategist to join our team. This role requires someone who has experience in building, optimizing and scaling Google Ads and Meta Ads campaigns for fast-growing direct-to-consumer (D2C) brands.
Key Responsibilities:
- Develop and execute full-funnel digital marketing strategies across Google (Search, Shopping, YouTube) and Meta (Facebook, Instagram)
- Create data-driven campaign plans — from cold awareness to high-intent retargeting and retention
- Test creative assets, audience segments, hooks, copy, and landing pages — continuously
- Collaborate with design, conversion rate optimization, email, and analytics teams to drive conversions
- Build reports, track customer acquisition cost, lifetime value, return on ad spend, and margin expansion — and act on insights
- Lead or build a small media buying team — or work independently with expertise
- Work directly with founders or senior stakeholders and advise on channel mix and budget allocation
About You:
- You have scaled D2C campaigns and understand how to turn clicks into customers profitably
- You speak fluent digital marketing metrics — ROAS, AOV, CAC, LTV, MER
- You have worked with budgets ranging from £10K–£500K/month — and made every penny count
- You have run campaigns inside Meta Ads Manager and Google Ads more hours than you'd like to admit
- You love testing, tracking, tweaking — and winning
- Bonus: You have used Shopify, Klaviyo, GA4, Triple Whale, Northbeam or similar tools
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