Senior Brand Strategist

2 days ago


Pune, Maharashtra, India beBeeMarketing Full time ₹ 1,90,00,000 - ₹ 2,30,00,000
Leadership Role

The successful candidate will spearhead the brand, digital and performance marketing initiatives across entertainment parks.

This involves defining and evolving the brand identity, voice and positioning for each park and sub-brand.

Key responsibilities include leading ROI-driven digital initiatives, harnessing market research and consumer behavior insights to shape product-market fit and guide brand strategy.

  • Brand Leadership: Define the brand identity and evolve it over time.
  • Digital & Performance Marketing: Lead digital initiatives to optimize reach, engagement and conversions.
  • Consumer Insights & Strategy: Shape product-market fit using market research and consumer behavior insights.
  • Integrated Campaign Management: Conceptualize and execute high-impact marketing campaigns.
  • Strategic Partnerships & Alliances: Build partnerships with travel operators and influencers to unlock new business opportunities.
  • Growth & Revenue Optimization: Drive visitor footfalls and ticketing growth.
  • Team Leadership & Development: Inspire a high-performing marketing team and foster a culture of creativity and results.

Required skills and qualifications include an MBA in Marketing or related field and 12+ years of marketing leadership experience.

Additional requirements include proven track records in building brands and delivering measurable business outcomes.

Experience in digital-first consumer brands, media-driven environments or experience-led industries is preferred.

A strong leader with strategic thinking, communication and execution excellence is needed.



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