Senior Brand Strategist

2 weeks ago


Pune, Maharashtra, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 18,00,000
Job Description

We are seeking an experienced Senior Marketing Manager to drive our marketing strategy and execute end-to-end campaigns. The ideal candidate will have a proven track record in B2B SaaS marketing, with expertise in content, brand, and performance marketing.

The Senior Marketing Manager will be responsible for defining and evolving our brand identity, tone of voice, and messaging across all platforms. They will also ensure consistent and compelling positioning across all channels, including website, social media, collateral, media, and beyond.

In addition, the Senior Marketing Manager will drive an engaging content strategy across various formats, collaborate with product, sales, and leadership teams to craft narratives tailored to resonate with US payer executives, and manage the content calendar while actively contributing to writing, editing, and publishing.

The Senior Marketing Manager will own the end-to-end GTM plans for exciting product launches, webinars, events, and strategic partnerships, build, run, and optimize integrated marketing campaigns designed to generate and nurture leads, and transform marketing insights into actionable plans that elevate awareness and pipeline growth.

Required Skills and Qualifications

To succeed in this role, you will need:

  • 7-10 years of proven experience in B2B SaaS marketing with ownership across content, brand, and performance
  • Strong storytelling ability with a knack for crafting messages that captivate executive-level audiences
  • Deep understanding of demand generation, inbound/outbound marketing, and ABM strategies
  • Strong grasp of tools like Hubspot, Trello, Google Analytics, SEO platforms, and LinkedIn Campaign Manager
  • Excellent writing and verbal communication skills
  • Bachelor's degree in marketing, business, communications, or a related field
Benefits

This is a unique opportunity to join a high-growth startup and scale your marketing team from the ground up. If you have experience working in high-growth startups or scaling marketing teams from the ground up, a personal passion for healthcare innovation, AI, or data-driven transformation, and familiarity with graphic or video editing tools, we would love to hear from you.

Others

Please submit your resume and cover letter to apply for this exciting opportunity.


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