Digital Marketing Specialist
4 weeks ago
As a Digital Marketing Specialist at INNOVISION Limited, you will play a key role in enhancing our brand's digital footprint and lead generation efforts. This is an exciting opportunity to leverage your expertise in social media management, search engine optimization (SEO), Google Ads, and website management.
Key Responsibilities:- Website Management:
- Oversee the daily management of our website, ensuring smooth functionality, security, and user experience.
- Regularly update the website with fresh content related to immigration services, news, blogs, and new policies.
- Monitor website speed, performance, and mobile optimization to ensure a seamless user experience.
- Ensure the website is optimized for search engines, improving meta tags, alt text, URL structures, and internal linking.
- SEO (Search Engine Optimization):
- Conduct in-depth keyword research to identify key terms relevant to immigration services and integrate them into website content.
- Optimize page content, titles, descriptions, and headings to improve organic rankings.
- Implement link-building strategies and manage partnerships to enhance domain authority and SEO performance.
- Track SEO performance through tools like Google Analytics, SEMrush, and Moz, and create reports on search rankings and traffic growth.
- Google Ads (AdWords) Management:
- Plan, create, and manage Google Ads (AdWords) campaigns targeting potential clients interested in immigration services.
- Perform research to identify high-performing keywords and optimize bidding strategies for cost-effective, high-impact campaigns.
The ideal candidate should have expertise in digital marketing and excellent communication skills. A bachelor's degree in marketing or a related field is preferred. We offer a competitive salary of Rs. 35,000 - Rs. 55,000 per month.
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