Digital Marketing Specialist

2 weeks ago


Chandigarh, Chandigarh, India Touchstone Educationals LLP Full time

About Touchstone Educationals LLP

We are a leading visa and immigration consultancy firm with a network of branches across Punjab and Haryana, providing expert and personalized services for those seeking to study in Canada and Australia.

Job Overview

We are looking for a Search Engine Optimisation Specialist - Female to join our team at our headquarters in Chandigarh. The selected candidate will have 1 to 3 years of experience in Search Engine Optimisation and be passionate about improving search engine rankings and driving organic traffic to our website.

Key Responsibilities

  • Conduct keyword research and optimize website content for better search engine visibility.
  • Monitor and analyze website performance using tools like Google Analytics.
  • Develop and implement link building strategies to increase organic traffic.
  • Stay updated with the latest trends and best practices in Search Engine Optimisation.
  • Collaborate with the marketing team to create and optimize landing pages.
  • Track, report, and analyze website analytics to identify areas for improvement.
  • Optimise on-page elements such as meta tags, headings, and URL structure.
  • Perform competitive analysis to identify opportunities for improvement.
  • Work with content writers to ensure keyword integration and SEO best practices.
  • Stay up-to-date with industry changes and algorithm updates to maintain search engine rankings.

Requirements

  • Bachelor's degree in Marketing, Computer Science, or a related field.
  • 1 to 3 years of experience in Search Engine Optimization.
  • Strong knowledge of SEO best practices and ranking factors.
  • Familiarity with keyword research tools and web analytics tools.
  • Experience with website optimisation and content management systems.
  • Excellent written and verbal communication skills.
  • Attention to detail and ability to multitask.
  • Ability to work independently and as part of a team.
  • Females are highly encouraged to apply.


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