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CRM Strategist

2 weeks ago

Pune, Maharashtra, India beBeecrm Full time ₹ 90,00,000 - ₹ 1,50,00,000
Customer Relationship Management Role

About the Position:

We are seeking a highly skilled and experienced Customer Relationship Management professional to lead our CRM strategy and implementation. As a CRM Manager, you will be responsible for overseeing the LeadSquared CRM system to drive customer engagement, retention, and revenue growth.

Key Responsibilities:
  • CRM Platform Management & Optimization

You will configure, manage, and continuously improve LeadSquared CRM functionalities, including lead capture, nurturing, and automation workflows, to align with organizational objectives.

  • Data Integrity & CRM Hygiene

You will ensure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the CRM.

  • Lead Management & Automation

You will establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.

  • Cross-Functional Coordination

You will collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.

  • Training & Support

You will train internal users on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.

  • Reporting & Analytics

You will monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.

  • Customer Journey Strategy

You will develop customer journey maps and targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.

  • Compliance & Security

You will ensure CRM operations comply with data privacy regulations and internal security best practices.

Required Qualifications & Skills:

We are looking for candidates with a Bachelor's degree in marketing, business, IT, or related field, 2–4+ years of experience managing CRMs or sales operations, proficiency in CRM platforms and workflow automation, strong analytical and data-driven decision-making ability, excellent communication, training, and cross-team collaboration skills, detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

This role offers a unique opportunity to drive business growth, enhance customer relationships, and stay at the forefront of CRM innovation.