Mobile Game Acquisitions Professional

2 days ago

Mumbai, Maharashtra, India beBeeUserAcquisition Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

About this role

We're seeking a highly motivated and data-driven User Acquisition Specialist to join our team. This specialist will be responsible for managing the entire user acquisition funnel, from campaign conceptualization to in-depth performance analysis.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

Key Responsibilities

Technical & Execution

  • Plan, launch, and optimize UA campaigns across major ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators (KPIs).
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Analytical & Reporting

  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics.
  • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
  • Apply predictive modeling and early KPIs to forecast long-term user value.

Strategic

  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.

Creative

  • Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
  • Design and run creative test campaigns with structured methodologies.
  • Analyze creative performance using key metrics and translate findings into actionable creative insights.

Qualifications

  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms.
  • Strong working knowledge of MMPs including event setup and analysis.
  • Deep understanding of UA KPIs.
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools.

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