
Strategic Marketing Sourcing Specialist
2 days ago
A dynamic and detail-oriented professional is sought after to drive the end-to-end sourcing and procurement of marketing services. This role requires a deep understanding of media buying, creative services, experiential marketing, and agency management.
Responsibilities:- Manage procurement across Above-the-Line (ATL) channels: TV, radio, cinema, digital video, print (newspapers/magazines), and outdoor (OOH, hoardings, transit media).
- Lead Below-the-Line (BTL) sourcing activities including in-store branding, events, retail activations, brand merchandising, influencer marketing, and sampling campaigns.
The ideal candidate will partner with cross-functional teams and external vendors to ensure cost-effective, compliant, and efficient marketing procurement while maintaining brand standards.
Key Skills:
- Strong commercial acumen and negotiation skills.
- Proficient in marketing procurement processes, cost benchmarking, and sourcing tools.
- Excellent communication, stakeholder management, and collaboration abilities.
This role offers an excellent opportunity for a motivated professional to grow their career and contribute to the success of the organization.
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