Senior Marketing Professional

1 week ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 28,00,000
Job Description

As a senior associate marketing specialist, you will play a key role in driving the success of our marketing efforts. Your primary responsibility will be to support the coordination and management of all aspects of marketing.

This includes participating in the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content, and/or pipeline development activities.

Key Responsibilities:

  • Assist with the coordination of and the development and execution of marketing campaigns
  • Work closely with the marketing team to help with the development and execution of marketing activities in line with business objectives and revenue targets
  • Help with the development and maintenance of the marketing activity calendar and supporting information
  • Assist with ensuring that marketing activities align, overlaps are minimized, and that these activities are communicated as outlined by the marketing calendar
  • Help the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements, and metrics
  • Assist with the creation of targeted demand generation programmes that are unique, relevant, and executable by the assigned business units within NTT
  • Work closely with relevant stakeholders to help with the tracking and measurement of the success of these demand generation programmes
  • Assist with the execution of programmes such as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals
  • Help with the coordination of internal and external communications forums
  • Assist with the coordination, monitoring, and management of information load being distributed to marketing and communications teams
  • Work with internal teams and external suppliers to ensure the delivery of efficient service
  • Help with the delivery of content, tools, and materials for internal and external communications
  • Participate in and assist with the facilitation of sales enablement activities that create alignment between sales, marketing, and key partners
  • Collaborate with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications
  • Help with ensuring that all marketing activities related to sales enablement are obtained via the existing and recommended or relevant channels
  • Help with the creation and coordination of programmes that contribute to partners committing investment for incremental marketing activities or resources in the appropriate areas
  • Assist with the implementation of relationship activities such as increasing executive contact and marketing NTT back to partners
  • Support the development of marketing collateral that enables sales and generates interest, including contributing to bid and proposal content
  • Help with the development of case studies on key projects, and clients that help drive credibility and interest in NTT services
Skills and Qualifications

Knowledge and Application:

  • Applies learned techniques, as well as company policies and procedures to resolve a variety of issues

Problem Solving:

  • Works on problems of moderate scope, often varied and nonroutine where analysis requires a review of a variety of factors
  • Focuses on providing standard professional advice and creating initial analysis for review

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