Target Audience Specialist

2 days ago

Pune, Maharashtra, India beBeeAudience Full time US$ 90,000 - US$ 1,20,000

Job Title: Target Audience Specialist

We are seeking a skilled Target Audience Specialist to oversee end-to-end targeting processes and serve as the primary source of audience segmentation insights for marketing teams. This role is responsible for extracting, creating, segmenting, updating, and optimizing HCP audience lists used in our marketing engagement campaigns.

Required Skills and Qualifications

Responsibilities include:

  • Responsible for the construction of healthcare professional (HCP) audiences for direct-to-physician digital marketing campaigns
  • Manipulate data to support marketing audience construction and analysis
  • Coordinate and manage audience creation processes, including submitting internal targeting requests, audience setup, and analyzing data outputs
  • Collaborate with cross-functional teams (program marketing, marketing solutions, BI, etc.) to define audience criteria
  • Develop and maintain documentation for list generation processes and audience definition
  • Build a strong understanding of Medscape's proprietary targeting capabilities, data tools, and product offerings
  • Partner with marketing and data teams to maintain and enhance audience segmentation strategies
  • 3+ years of experience in any of the following: data/analytics, CRM analysis, marketing operations, or database marketing
  • Experience working with CRM systems, including Salesforce
  • Knowledge of Salesforce, YouTrack, or similar tools
  • Strong attention to detail, accuracy, and ability to handle a large volume of requests
  • Strong analytical skills
  • Demonstrated ability to work in fast-paced, process-driven environments
  • Pharmaceutical industry experience is a plus

Education and Additional Skills:

  • Bachelor's degree in a related field, or equivalent years of relevant experience
  • Pharmaceutical industry knowledge
  • Experience with data analysis and interpretation
  • Excellent communication and collaboration skills
What We Offer
  • Opportunity to work with a leading health technology company
  • Collaborative and dynamic work environment
  • Professional development opportunities

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